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onsdag 16. mars 2011

Become a Blogger "part 6 / 7"

Welcome to Part 6 of the Become A Blogger Mini
Course!

You are now getting closer to the "apex" of this
mini course - to start making money from your
blog.

But if you've read The Roadmap To Become A Blogger
report, you'll know how important it is to first
create massive value up front, before you can even
start thinking about traffic generation techniques
and making money from your blog.

But if you've followed all the steps up until now,
and you've been faithful in generating lots of
high value content for your audience, you are now
in an excellent position to start getting floods
of new traffic to your blog.


--------------------------------------------------
WARNING! Read This First...
--------------------------------------------------

The traffic generation techniques I'm about to
reveal to you are very powerful for helping you
get hordes of new traffic to your blog.

BUT...

The catch is that you first need to implement the
previous lessons from this mini course.

By implementing the strategies and tips I've
already given you this far, you will be a in a
great position to take advantage of these powerful
traffic generation techniques.

But if you have not "done your bit" yet, the
following techniques won't be as effective for
you.

So, make sure you go through the previous lessons
again, and make sure you "checked all the boxes"
for making your blog a resounding success!

With that out of the way, let's jump straight into
what's coming up...

Generating traffic for your blog is no small
topic. And that is why I have decided to break
this part of the mini course into three lessons.

Here's what you'll get inside each of these three
lessons...


*** Traffic Generation Lesson 1 ***

- The 4 Cornerstone Principals Of Long Term
Traffic Generation...

- The 4 Main Ways Of Getting Traffic To Your
Blog...


*** Traffic Generation Lesson 2 ***

- Five Quick And Dirty Tips For Creating Multiple
Streams Of Traffic To Your Blog...

- Four Powerful Long Term Strategies For
Attracting Floods Of Fresh New Traffic To Your
Blog...


*** Traffic Generation Lesson 3 ***

- 11 Amazing Tips To Help You Get Zero-Cost
Traffic From Search Engines...

- How To Make Sure You Stay On The Right Track...

- Your Action Plan For Super Boosting Traffic To
Your Blog...


Today's email will cover the first lesson, and
then the subsequent two emails will go into the
information for lesson 2 and 3 above.

After that, we'll finally get into the final topic
for this mini course - how to monetize your blog!

Ok, are you ready? Let's get into it...


--------------------------------------------------
The 4 Cornerstone Principals Of Long Term Traffic
Generation...
--------------------------------------------------

The number one biggest issue for successful online
businesses is that of attracting a sustainable,
long term stream of high quality traffic.

But before you can even start thinking about
generating traffic to your blog, there are 4 key
principals that you need to know about.

With these 4 cornerstone principals as your base
you will be in a much stronger position to drive a
truckload of highly qualified traffic to your blog
again and again.

Here are the 4 principals...


--------------------------------------------------
Cornerstone Traffic Principle #1 - Content Is Your
Currency!
--------------------------------------------------

If you've been online for a while I'm sure you
will have heard the phrase "Content Is King".

That's very true of course, especially when it
comes to successful blogging.

But, not only is content king online, but it's
also the major "currency" for helping you "buy"
people's attention, and driving insane amounts of
traffic back to your blog.

And it's not just any kind of content either.

Your content needs to be valuable as perceived by
your audience. In the end, if your audience, does
not think that your content is valuable, they
won't be coming back to your blog, and telling all
their friends about it too - which is what you
want of course!

So, this is really the starting point of all
traffic generation for your blog. And this also
happens to be one of the few ways that you can
truly stand out from the rest of the thousands of
other bloggers in the blogosphere.

Inside part 4 of this mini cruse, I outlined
various strategies to help you create powerful
content to help you stand out from the crowd.

So, with that information at your side, you are
now in an excellent position to keep on pumping
out amazing content that will ultimately help you
attract a substantial and sustainable level of
traffic to your blog.


--------------------------------------------------
Cornerstone Traffic Principle #2 - The Importance
Of Providing Amazing Value Up Front...
--------------------------------------------------

I've already touched on the importance of
providing massive value for your audience through
your blog, but this is such an important issue,
that I decided to add this as another Cornerstone
Principle.

Once again, the important thing here is that you
create content that is perceived as valuable by
our audience - the people who come to visit your
blog.

And the best way to find out exactly what this is,
is to simply ask people what they want to learn
about, and then giving it to them.

A few days ago, I interviewed the world's most
well known professional blogger, Darren Rowse from
Problogger.net - he told me that one of the best
ways of creating content for your blog is to
simply respond to questions you get from the
people who visit your blog.

This is such a simple piece of advice, but don't
underestimate it's power. After all, this advice
comes straight from the world's number one
professional blogger!

If you can go out of your way to provide
exceptionally high value content to your readers,
you will already stand head and shoulders above
most other bloggers online.


--------------------------------------------------
Cornerstone Traffic Principle #3 - The Importance
Of Building Conversations And Relationships
--------------------------------------------------

Becoming successful as a blogger online is very
similar to becoming successful in ANY undertaking.

Often it's more about WHO you know and not so much
WHAT you know, and especially the KIND of
relationship you have with those people WHOM you
know.

The great thing about blogging, is that it's the
*ultimate* way of building long lasting
relationships with real people all over the world.

And that's the way you should look at it. Look at
your blog as a super relationship building tool.
The stronger the relationships you have with
people who come to visit your blog online, the
more successful you will become.

And how do you build strong relationships using
your blog?

Well, first by providing massive value upfront (as
I've been hammering into you throughout this
course), and second, by engaging people in a live
conversation, using your blog as the medium to
communicate with.

It's really that simple!

If you can convince people that you truly care
about them, and if you respond to them via blog
comments and the content that you create,
eventually you will become seen as the trusted
authority, and people will start seeing you as the
"go-to" person for your niche.

Once you have THAT kind of status, you will be in
a very powerful position to achieve all kinds of
magical things... including making money from your
blog!


--------------------------------------------------
Cornerstone Traffic Principle #4 - Setting Up
Multiple Communication Channels
--------------------------------------------------

Building Relationships is key for the success of
your blog, but you also need to create what's
called multiple "communication channels" to your
blog to ENABLE the conversion and relationship
building mentioned before.

The general idea here is to create as many
"communication channels" as possible. The more
channels you create, the more opportunity you
will create for others to find your blog and to
start interacting with your content and to join in
the overall conversation.

Inside Traffic Generation Lesson 2 (the lesson
after this one), I will show you some very neat
strategies for creating tons of these
"communication channels" all of them feeding
traffic back to your blog.

But before we can get into the details of these
strategies, we first need to go over...


--------------------------------------------------
The 4 Main Ways Of Getting Traffic To Your Blog...
--------------------------------------------------

Believe it or not, but there are only 4 main ways
of getting traffic to your blog.

These are:

1. Buying Traffic
2. Borrowing Traffic
3. Attracting Traffic Organically
4. And Getting Traffic From Search Engines

Let's now have a look at each of these four
areas...


--------------------------------------------------
Traffic Getting Way #1 - Buying Traffic
--------------------------------------------------

Buying traffic is possibly one of the most popular
ways of getting traffic online.

A likely reason for this is because this method of
traffic generation is fast, and it's also
relatively easy to set up.

But of course, there is a catch...

This method costs money! Duh!

And if you're not careful, you can end up spending
a lot of money or programs such as Google Adwords
and other similar "pay-per-click" advertising
methods without even getting great results.

Another big issue is that pay-per-click
advertising is normally much better suited for web
pages with very specific content that matches the
tag line for the pay-per-click ad.

Of course, your blog will have a lot of other
content on it too, and would therefore make
something like pay-per-click ads perform very
poorly.

So, inside this course, I won't go into much
detail for showing you how to set up strategies
for buying traffic. All the methods I'll show you
will be either no-cost or low cost strategies, and
will provide you with a much more long term
sustainable stream of quality traffic.


--------------------------------------------------
Traffic Getting Way #2 - Borrowing Traffic
--------------------------------------------------

Borrowing traffic is one of the easiest ways of
helping you create multiple channels of traffic
back to your blog.

These are the kind of strategies that are fairly
quick and easy to implement, but can take time to
show you significant results.

Over the long term though, these kind of
strategies can help you generate a steady flow of
traffic to your site. So they are definitely worth
pursuing.

The great thing about borrowing traffic is that
you can leverage the traffic from other popular
sites and attempt to direct a slice of that
traffic back to your own blog.

When we get to the strategies part in the next
lesson, I'll go into much more detail of how you
can achieve this...


--------------------------------------------------
Traffic Getting Way #3 - Attracting Traffic
Organically
--------------------------------------------------

If you are in this for the long run, attracting
traffic organically will be your most powerful way
of generating traffic to your blog. But it may
also be the most challenging way!

It basically involves creating massive value
upfront using various methods, and then just as a
beautiful flower attracts more bees than ugly ones
do, so too will your blog attract a lot more high
quality visitors - the kind of visitors who come
back to your blog again and again, and tell all
their friends about it.

The great thing about this method is that it
allows you to create a massive leverage machine
that will help you drive floods of traffic to your
blog for years to come. You create the value ones,
but you reap the benefits over and over.

But I'll also go into much more detail for this
method to show you exactly how you too can set
yourself up for this kind of traffic.


--------------------------------------------------
Traffic Getting Way #4 - Getting Traffic From
Search Engines
--------------------------------------------------

Finally, there is traffic from search engines like
Google.com, Yahoo.com, Ask.com and a few others.

There are a few clever techniques that you'll need
to implement to help optimize your blog for searcg
engines. But overall, if you just create
consistently valuable content for your blog, you
will have gone a long way to "please" the search
engines and increasing your chances of getting
ranked in popular keyword search results.

The thing with search engines like Google, is that
their number one goal is to provide THEIR audience
with a pleasurable experience when using their
service.

In others words, when people use a service like
Google.com, they want to make sure that whenever
someone does a search for a certain set of
keywords, the most relevant and useful results
will come up.

The algorithms that these search engines use are
extremely advanced, and can easily tell when
people are trying to "beat the system".

But if you just create relevant and useful content
consistently, the search engines will eventually
pick up on that, and start ranking you really well
for your relevant keywords.

This will just happen automatically over time.

Many successful blogs get around 50% of their
traffic from search engines, so you really want to
get this part of the equation right too.

But inside lesson 3 coming up soon, I will show
you some powerful things you could do to ensure
you get a significant amount for your traffic from
search engines.

And that brings us to the end of today's lesson.

The intention of today's lesson was really just to
introduce you to the main concepts underlying
powerful traffic generation techniques and
strategies.

Inside the next two lessons, you'll be given some
hard and fast strategies to help you drive insane
amounts of traffic to your blog.

So, stay tuned...

Talk soon!

Gideon and Yaro
Become A Blogger